For decades, communities — rather than corporations — controlled the airwaves through which information and entertainment was transmitted. But the recent onslaught of media consolidation has placed those airwaves in the hands of a very few companies that look upon the public as numbers to be counted rather than people to be engaged. Those gatekeepers determine what, how, and when we consume their products, offering up whatever homogenized media they, alone, deem appropriate.

That is not the case with public radio, which is very often not just community-centric, but community-driven. It’s a model that harkens back to a time when gathering around a radio connected people to their families, their neighbors, and the world.

These days, our communities are more global, to be sure, but connection is still key. And commercial radio, with its penchant for sameness, fails to nurture that essential aspect of human life in any way. Public radio, though, amplifies myriad voices far and wide, one station at a time, allowing the representation of ideas and the reflection of identities to reach those who most need them. It is a lifeline, still, for so many who seek to know the world without leaving home.

In addition to our focus on producing content for non-commercial radio, TKDubs is now reaching wider. Our new format is called a “playcast,” and it’s the streaming equivalent of a radio show. A combo playlist/podcast hosted on Spotify and Pandora that mixes interview/talk segments with curated music, playcasts are shareable, embeddable, brandable, portable, and flexible.

Across all platforms, our main demographic is the mass of urban, suburban, and exurban college-educated, gainfully employed NPR listeners who…

  • buy organics and drive hybrids…
  • take yoga classes and choose micro-brews…
  • read books, attend concerts, watch movies, and eat out…
  • vote regularly and engage daily…
  • hike, camp, cook, and travel…
  • reduce when convenient, reuse when necessary, and recycle when possible…
  • cherish their pets, their kids, and their communities…
  • and are loyal to the brands they know, love, and trust.

Our broad slate of original programs spans the weekly, bi-weekly, and monthly variety, covering current releases, musical legends, artistic influences, early inspirations, obscure scenes, world cultures, and more. Think along the lines of Fresh Air with Terry Gross or WTF with Marc Maron — but exclusively for roots music. Real people, real conversations, real music… TKDubs makes the sounds to come.

For information on underwriting or sponsoring any of our initiatives, please be in touch.